International ticket prices stay flat, domestic fares rise but travellers still enjo ying the golden era of travel: 4D Air Report
Travellers paid more for their domestic tickets in 2017, while corporate international fares remained flat and leisure travellers paid on average 4.3% less for their long-haul tickets.
According to the latest 4D FOCUS - AUSTRALIA Aviation and Airfare Analysis, compiled by Flight Centre Travel Group’s 4th Dimension Business Travel Consulting division – (purchased) domestic economy corporate and leisure ticket prices rose, on average 3.5% and 8.9% in 2017 respectively.
The report includes a benchmarking study that compares tickets purchased from FCTG’s corporate and retail businesses in 2017 compared to 2016 and 2015 airfares.
Felicity Burke, General Manager of 4D, said the ticket increases the business had witnessed during the year in the domestic space had been driven by strong consumer demand, steady tourism growth and gradual increases in carrier published fares.
“Both Qantas Airways and Virgin Australia increased their published airfares during the year, with the largest percentage increases on the economy class restricted airfares,” Felicity said. “The carrier-driven increases have pushed the cheaper ‘leisure traveller’ airfares upwards to the range of 2.5% to 8%. Also noted are business class fare increases of between 2% to 8% and economy class flexible fares 2% to 7% during 2017.”
Felicity said the positive news was that international economy fares for corporates had remained flat in 2017 and leisure travellers had another year of excellent value, low-priced long-haul fares.
With approximately 62 airlines now servicing the international landscape, Felicity said Australian travellers continued to be ‘spoilt for choice with carriers, flight frequencies and in-flight product’.
FCTG Managing Director, Graham Turner, said the golden era of travel continued to shine brightly for travellers.
“Competitive international airfares, new direct flights such as the Perth to London, more frequent services, continually improved in-flight amenities plus unprecedented discounting on some routes are but a few of the positive takeaways from 2017,” Mr Turner said.
“If the price of oil continues to rise this could potentially mean ticket prices may increase in the near term. But we’re still going to see some excellent value across the international and domestic landscape as airlines compete for both the corporate and leisure dollar.”
Qantas’ recent start of non-stop services between Perth and London is the first of new city pairs to be offered by the airline as it welcomes new long-range aircraft to its fleet. Qantas is also targeting ultra-long haul flights from the east coast of Australia to London and New York by 2022.
John Simeone, Qantas’ Head of Business and Government Sales, said in the report, ‘We’re seeing growth across all markets including the resources sector and the arrival of new aircraft allows us the chance to open new routes, just like Perth-London’.
The report indicated that Virgin Australia continued to focus on its guests’ travel experience rolling out wi-fi across the majority of its fleet, introducing Melbourne to Hong Kong flights in 2017 and commencing Sydney to Hong Kong services in July this year.
Key findings in 4D’s report:
Domestic Travel - CORPORATE Economy Class airfare benchmarking
(based on 2017 fare benchmarking against 2016 fares)
- Domestic economy class price changes for tickets purchased through FCTG’s corporate brands ranged from a 1% to 9% increase on key routes
- Corporates flying the CBR – SYD route incurred the lowest increase with fares rising by 1%
- Those corporates travelling on the ADL – SYD and HBA – MEL routes incurred the largest economy increases of 6% and 9% respectively.
Domestic Travel - LEISURE Economy Class airfare benchmarking
(based on 2017 fare benchmarking against 2016 fares)
- From 2016 to 2017 the average price of domestic economy class leisure fares purchased through FCTG’s leisure division increased by 9%
- The biggest increase for leisure tickets was for the ADL – SYD and MEL – SYD routes where prices increased by an average 14% over 2016
- Leisure economy travellers flying BNE – PER saw the smallest increase of 4%.
Felicity said the increase in inbound visitors and domestic tourism, had also impacted the availability of domestic seats with load factors reaching nearly 80% in 2017.
“The demand for domestic seats in the leisure space was very strong last year, which has also affected ticket prices,” she said.
The 4D report indicated a 2.5% and a 4.6% increase for corporate and leisure domestic fares during the next 18 months provided the carrier mix remained the same along with a positive outlook for the domestic economy.
Four key industry themes have been highlighted for the year ahead:
- Shifting airfares - due to continued airline transformation, strong tourism numbers, solid load factors, a rise in oil prices and positive economic outlook
- Connected technology - such as biometric systems are producing a frictionless international passenger experience, speeding up processing times and reducing airport congestion;
- Air New Zealand and Virgin Australia ending their trans-Tasman alliance - which will see Air New Zealand, Qantas and Virgin Australia making tactical moves to increase market share across the Tasman; and
- International airlines continuing to adjust their networks - from and to Australia, and deploy new aircraft for an improved flight experience.
- MEL- SYD is the busiest domestic route (10.8 million seats – up 1.2% on 2016; 54,500 flights) and 2nd busiest route in the world in 2017 (up from 4th in 2016)
- Brisbane – Sydney is the next busiest domestic route with 4.7 million seats flown during 2017
- 8.8 million inbound visitors into Australia during 2017 (+6.5% on 2016)
- 62 international airlines operated to/from Australia during 2017
- 2017 On-time performance:
- Virgin Network – departure 85.3%; arrival 83.4%
- Qantas Network – departure 85.1%; arrival 84.4%.
Download a full copy of the report here